Deuter opens newest outlet in Baguio mall

BAGUIO CITY  – “ Even the best looking backpack is no use at all if it doesn’t fit properly.” –Bernd Kullman, Deuter Germany.

Deuter (doy’ter), the foremost manufacturer of highly functional, top quality outdoor products worldwide, is quite famous for their unique backpack systems and technologies. For over a hundred years, their bags have been re-designed to continuously improve, innovate and adapt to different activities –hiking, biking or even daily use.

The Deuter concept store opened in SM Baguio, attended by Mr. Chris Tang, President /CEO of Dynamic Sports Corporation, exclusive distributor of Deuter in the Philippines and Mrs. Beth Tang, President CEO of Chris Sports, as well as various guests and media, focused on the importance of purchasing a backpack with a perfect fit. The short trek at The Residences at Brent, a residential real estate development and exclusive community within the Brent International School also allowed the participants to experience the backpacks in the outdoors.

“We encourage all our customers to fit backpacks with perceived weights, so that they can buy one that is appropriate for their needs. It also allows them to experience the comfort that is guaranteed by the Deuter brand.” says Mr. Chris Tang.

Considered as the first of its kind, the Deuter Fit Center aids customers as it simulates the right fit in order to lighten up heavy loads. Fitting a Deuter bag is easy. All you have to do is pack it, adjust the straps accordingly and move around. Given the proper function, fit and ventilation, choosing the perfect backpack or daypack will definitely be a breeze.

“Every single Deuter product tells a story – packed with ideas, unique experiences, and a lot of passion.”

Deuter, the world famous and multi-awarded backpack manufacturer and the leading designer when it comes to mountain packs, biking packs and day packs is opening its doors at the city of pines and strawberries –Baguio City!

Considered as the premium brand when it comes to backpacks, Deuter has “been on tour with alpinists, hikers and climbers for 118 years.” Their goal is to “build perfect companions for people who are passionate” when it comes to sports and other outdoor activities.

Deuter understands that various factors can affect “perceived weight” that can ruin the outdoor experience. Deuter backpacks are designed to make heavy loads lighter. Throughout the years it developed new solutions for Deuter Back Systems that provide a better fit, proper ventilation and function for “maximum customized comfort” and safety.

“Our packs’ well-ventilated back system efficiently helps reduce build-up and minimize sweating. Depending upon the use and function, each backpack’s features are customized specifically for their purpose. Innovation and quality has always been a Deuter standard. We are proud to say that our exceptionally durable bags will last you a very long time!”, according to Tang.

For more information, please visit www.deuter.com.ph

By HENT

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