Southeast Asia’s leading ice cream brand, Aice Group, underscored its commitment and dedication to sports after being officially named as the Worldwide Olympic Partner and Official Ice Cream of the Philippine Olympic Team at the Paris 2024 Olympics.
Aice Group’s commitment to quality and innovation, along with its dedication to sports, underpins their role as the Official Ice Cream of the Philippine Olympic Team. Aice believes that the spirit and perseverance of these athletes will inspire the youth across the country.
“Aice will be alongside the Philippine community as we support our sports heroes in achieving their best performance in Paris. Our participation underscores our dedication and long-term commitment to advancing sports and promoting a healthy lifestyle nationwide. We stand as one with our athletes, the government, and all stakeholders in achieving our goal at the 2024 Paris Olympics,” shared Shereene Yu De Leon, Brand Manager of Aice Philippines.
As an ice cream company born and grown in Southeast Asia, Aice has always upheld the philosophy of ‘healthy and quality’ in providing quality, delicious, innovative, and affordable ice cream products. However, the brand faced various challenges and competition upon entering the Philippine market. But like the Filipino athletes who strive hard in the Olympics, Aice continues to innovate and improve product quality to become a winner and gain global recognition.
“We believe that all our achievements are due to the support and love of the Filipino people for Aice. Our products are loved by people in Southeast Asia and beyond, including Indonesia, Vietnam, and Thailand, and are also exported to Africa and America.” explained Shereene.
And to celebrate the Olympics, Aice partnered with the Philippine Sports Commission (PSC) and the National Council on Disability Affairs (NCDA) in organizing ‘Walk, Run, and Roll,’ on July 20 at the University of the Philippines Oval. This is Aice’s first fun run partnership to launch the ‘Run to Paris: Cheer for Philippine Olympians’ as it continues to adhere in promoting a healthy lifestyle for Filipino consumers.
The “Walk, Run and Roll” fun run offers participants of all abilities a chance to join in, with routes designed for walking, running, and wheelchair accessibility promoting a healthy lifestyle in line with its Olympic partnership and corporate social responsibility initiatives.
This free event will also feature Aice giving away running kits and some of their beloved ice cream varieties like Chocolate Crispy, renowned for its five layers of goodness that blend a crispy chocolate texture with a creamy center. Additionally, the innovative Mochi Ice Cream, known for its chewy texture and creamy filling, that comes in two flavors: Vanilla and Chocolate.
“We are excited to unite with the community in supporting our Philippine Olympians on their journey to Paris. This event reflects our commitment to promoting inclusivity and health through sports,” Shereene added.
Participants are encouraged to join and show their support for Philippine athletes. The event’s gun start is at 5:00 AM and promises a fun-filled day for families and friends alike.
“Together with Filipino athletes, Aice Group is ready to welcome the Paris Olympics with high fighting spirit and the determination to achieve the best results. We believe that with cooperation and synergy from all parties, the Philippines’ big dream in the world of sports will soon be achieved. Run to Paris, Aice and Cheer for the Philippine Olympians! LABAN PILIPINAS!!” concluded Shereene
For more information and registration details, visit https://www.facebook.com/AicePhilippinesOfficial
