BAGUIO CITY – Session Road, the city’s main thoroughfare, will be converted into a promenade area from February 24 to March 2, 2025 to pave the way for the conduct of the Session Road in Bloom, one of the major highlights of the annual staging of the Panagbenga, that will surely draw the influx of residents and tourists to enjoy the festive mood coupled with the display of flower-inspired crafts, handicrafts, food among others.
Some four hundred exhibitors from inside and outside the city will be displaying their flower-inspired crafts and food products during the week-long Session Road in Bloom aside from the various performances that will be provided by local and national artists to spice up the week-long display of crafts and food. from February 24 to March 2, 2025.
Baguio Flower Festival Foundation, Inc. (BFFFI) Executive Director Malou Galiste said there will be some 360 exhibitors occupying the designated spaces from the top of Session road, including portions of the Post office area, and the sides of the road while the 100 stalls will be for the Liga ng mga Barangay Baguio City chapter and the Sangguniang Kabataan Federation to provide the concessionaires.
She claimed that the foundation released some 600 application forms to interested exhibitors of the Session Road in Bloom over the past several weeks and that the evaluation and assessment of the applicants shall follow after the submission of complete requirements.
Galiste claimed that the exhibitors are mandated to comply with stringent solid waste management rules in the disposal of their generated waste to ensure cleanliness and orderliness in the exhibit area.
The BFFFI official added there will also be various performances from various local and national artists to provide added entertainment to the promenades along the stretch of the city’s main road.
The Session Road in Bloom is one of the resource-generating activities of the foundation to source the needed resources to be used to sustain the annual conduct of the flower festival which is the city’s major crowd drawing event.
Exhibitors from various places in Northern and Central Luzon will also display the special handicrafts and food products from their respective places to allow residents and visitors to purchase the same for their own consumption. By Dexter A. See
