BAGUIO CITY – The Body Shop celebrates 19 years in the Philippines with a new store concept and exciting beauty deals for its customers. It also celebrates its being part of the SM Retail Group.
It will be remembered that Dame Anita Roddick founded The Body Shop in 1976 by Dame Anita Roddick in Littlehampton, England. The beauty brand pioneered corporate activism and was built on a philosophy that business can be a force for good.
With its brand expression, Beauty with Heart, the company continues to be focused on five core values; Against Animal Testing, Support Community Fair Trade, Activate Self Esteem, Defend Human Rights, and Protect the Planet. All products are created using the finest ingredients sourced from the four corners of the globe, which are not tested on animals, and are 100% vegetarian, hence its being known for cruelty free beauty.
As it celebrates 19 years in the Philippines with over 55 stores strategically located nationwide, The Body Shop has expanded its reach by opening its first-ever Shop-in-Shop concept store in the newly renovated The SM Store Makati, making it more accessible to all beauty enthusiasts.
The brand is housed in a 22.5 sqm space, that showcases the latest Pulse Shop-in-Shop concept for easy shopping. Its lighting is condusive for browsing products, and its spacious layout makes it convenient to shop for the best skincare and beauty favorites. With accessible bays for product varieties, each highlights bestseller items and cult favorites from bath and body, down to make-up, skincare, & fragrance.
The Pulse Shop-in-Shop concept aims to provide consumers not just a unique, interactive and memorable over-all beauty experience, but at the same time allows the shoppers to experience the brand values and products that are derived from the finest natural ingredients around the world, making every shopper feel good about themselves. This Shop-in-Shop concept may also be found at a 15.4 sqm space at the SM Store at the SM Mall of Asia
As it celebrates 19 years in the Philippines, The Body Shop is treating everyone with exciting deals until June 3, 2015. Everybody can enjoy The Body Shop’s Big Sizes and Fruity Deals at 40%, as well as Selected Gifts at 50% off.
The Body Shop now accepts SM Advantage Card for points earning and redemption, SM and Sodexo premium pass in all The Body Shop stores nationwide.
By Karren Nobres