Dir. Maria A. Catbagan-Aplaten, fondly known as RD Malaya, has marked her first year as the Regional Director of the Department of Social Welfare and Development – Field Office Cordillera Administrative Region (DSWD-CAR) with a year of transformative and people-centered leadership.
Assuming the post in 2024, RD Malaya immediately set a tone of hands-on governance, compassion-driven service, and strong collaboration with both internal staff and external stakeholders. Her leadership has since been defined by an unwavering commitment to uplifting communities and empowering the DSWD workforce across the region.
Among her first major initiatives was the rollout of a Learning and Development Intervention (LDI), which saw RD Malaya personally visiting Social Welfare and Development (SWAD) teams in every province of the Cordillera. The initiative aimed to align their work with DSWD’s mission, strengthen field capacities, and instill renewed purpose in every employee.
Her leadership is anchored on a framework she developed from the acronym DSWD: Deliver quality service with passion, Support existing programs, Work collaboratively, and Dedicate time for employee development. These principles became an operational guide for the field office and a rallying point for personnel across levels.
In an effort to improve internal communication and workplace morale, RD Malaya launched “Talk Time with RD Malaya,” a weekly open forum where staff were encouraged to share not only professional concerns but also personal challenges. The initiative replaced the traditional “RD’s Hour,” fostering a culture of empathy, transparency, and psychological safety within the agency.
She also introduced the RMANCOM Wellness Gatherings, monthly sessions where key leaders came together in relaxing, nature-based venues to rest, reconnect, and reflect on organizational priorities. These gatherings promoted a healthier work culture and enhanced camaraderie among the region’s management committee.
One of the most significant programs under RD Malaya’s leadership is Project M.A.R.T.H.A.—Mobilizing Advocates to Reach, Transform, and Help All in Need. Named in honor of her late mother and inspired by the biblical figure known for her selfless service, Project MARTHA is a multi-sectoral outreach initiative aimed at reaching marginalized communities in the farthest areas of the Cordillera.
In its first year alone, Project MARTHA delivered a wide range of services—from medical check-ups and free medicines to hygiene kits, school supplies, haircuts, financial aid, and youth engagement sessions. Beneficiaries from Sitio Bolo in Balbalan, Kalinga to communities in Abra, Benguet, and Apayao were reached through collaborative efforts with local government units, NGOs, private partners, and volunteers.
True to her leadership style, RD Malaya was at the forefront of each outreach activity—engaging directly with the people, listening to their stories, and ensuring that no one was left behind.
“This program is a testament to what we can achieve when we come together with one goal: to uplift and serve our communities,” RD Malaya said during one of the outreach activities.
Behind her is a strong support team, including Regional Executive Assistant Jobelle A. Batanes and longtime development partner Jason Uberto. The project also drew support from organizations such as the Rotary Club, Pink Women on Fire, and Foundever Philippines.
As she completes her first year in office, RD Malaya has established a legacy of service marked by heart, presence, and purpose. Her leadership has ushered in a renewed sense of dedication among the DSWD-CAR workforce and has brought essential services to countless Cordillerans in need.
With one year behind her and a lifetime of impact still to come, RD Malaya’s journey continues to inspire a culture of excellence and empathy in public service. By Mileyvonne Tiamzon
