BAGUIO CITY – The One Town One Product (OTOP) program of the Department of Trade and Industry–Cordillera Administrative Region (DTI-CAR) continues to lift local enterprises, helping micro, small, and medium enterprises (MSMEs) grow and reach wider markets.
Helena G. Butigan, representing Layad di Kordilyera, an OTOP Hub Operator, shared how their journey began during the pandemic. “Layad di Kordilyera was started during the pandemic and was formed by DTI as partners in marketing products. We saw the need to consolidate the products so that all the producers and manufacturers are not there just to sell,” Butigan said.
From initially supporting 45 MSMEs, the hub has expanded its reach and now helps 105 businesses, with numbers still growing. These enterprises produce various goods, including honey, processed foods, wines, jams and marmalades, and chili paste. Layad di Kordilyera also collaborates with artisans producing non-food products like rattan and bamboo crafts, traditional clothing, and handmade bags.
A key part of the program is the OTOP.PH or OTOP Philippines Hub, which serves as the demand side of the initiative. It provides both physical and online channels for MSMEs to showcase their products. This market access platform is essential for entrepreneurs, especially those who have undergone product development assistance.
To strengthen local businesses, the OTOP program also offers nearly 30 training sessions, including digital marketing and product photography, to enhance the competitiveness of MSMEs. Despite these efforts, one major challenge remains – information dissemination. Many are still unaware of OTOP and the opportunities it presents to small entrepreneurs.
The impact of OTOP can be seen during events like Kapihan sa Baguio, where MSMEs bring their products for promotion and networking. By continuously supporting and training local enterprises, DTI-CAR and its partners ensure the sustainability and growth of businesses in the Cordillera region.
With ongoing efforts to address challenges and expand market reach, the OTOP program remains a vital force in promoting and sustaining local enterprises, proving that homegrown products have a place in both national and international markets. By John Hermarc P. Villanueva
