BAGUIO CITY – Crocs, a global leader in casual footwear for men, women, and children, recently announced the worldwide debut of LiteRide™, its most innovative comfort technology to-date. Created from “equal parts science and magic,” LiteRide™, a revolutionary closed-cell material, reinforces Crocs’ dedication to comfort, delivering consumers a delightful mix of support and sink-in softness.
LiteRide™ foam, the key ingredient in a collection of the same name merges sporty, on-trend styles and silhouettes with the legendary Crocs comfort that consumers expect. LiteRide™ foam is 40 percent softer and 25 percent lighter than Classic Croslite™ foam, the original Crocs comfort material that consumers already know and love.
For Spring/Summer 2018, the LiteRide™ Collection offers a variety of product choices designed for women and men’s athleisure lifestyle. These include the Clog, the Slide, the Sandal, the Flip, the Slip-On, the Lace, the Pacer and the Mule.
“We’re witnessing a shift from comfort being a ‘nice-to-have’ to a consumer ‘must-have,’ and we think LiteRide™ answers that call,” said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing. “In fact, our LiteRide™ comfort technology is a perfect fit for consumers who want to feel comfortable all day every day or who simply want a stylish complement to their athleisure wear.”
While Croslite remains at the heart of the brand’s comfort story, “LiteRide™ is lighter, softer and more flexible than anything we’ve created before,” adds Poole. “Not only does the LiteRide™ technology offer an elevated level of comfort, but the new streamlined designs deliver modern Crocs styling at its best. The bottom line: we believe in continuous innovation in order to make our consumers feel comfortable in their own shoes.”
Crocs brand ambassador Henry, a singer, songwriter and composer shares that “these shoes are like magic, super comfortable. I wore the LiteRide™ clogs for the first time at a Crocs shoot last July, and now I cannot stop wearing them! They have become my favorite for any casual occasion.”
“I am so excited for everyone to try Crocs’ newest shoe – LiteRide™, he adds.
Crocs stores are located at selected SM Stores, SM Supermalls, and other malls nationwide.
