Nielsen, the leading source of sports measurement, analytics and insights around the world, and ONE Championship, Asia’s largest global sports media property, have announced the launch of the What’s Next in Global Sports conference on May 17 & 18 at the Marina Bay Sands Expo & Convention Centre in Singapore.
This exclusive, invite-only conference will tackle the driving factors behind Asia’s rise on the global sporting stage and engage attendees in dynamic discussions on key technology, media and marketing trends shaping the future of the sports industry with thought leaders from prestigious global organizations.
“Asia remains a vast, untapped opportunity for global sports, and this conference will spotlight what’s driving the region’s rise,” said Glenn Lovett, Global Managing Director, Nielsen Sports. “What’s Next in Global Sports will also showcase the crucial role measurement plays today as well as what trends are shaping the industry’s future. We’re delighted to be collaborating with ONE Championship on this event as they are a fantastic example of the commercial viability of Asian sports properties, and provide a unique and important industry perspective.”
Nielsen Holdings is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Their approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.
On the other hand, Chatri Sityodtong, Chairman and CEO of ONE Championship, was thrilled with ONE Championship’s sponsorship of Nielsen’s What’s Next in Global Sports business conference. “The conference aims to explore the rising global sports industry in Asia and how it affects various markets. Featuring discussions on how media, technology, brands, and sports can all work together to engage consumers in the region, the conference looks to highlight the relationship between sports and business. As part of the conference, we are happy to provide attendees with the unique experience of ONE Championship’s ONE: UNSTOPPABLE DREAMS, delivered live at the Singapore Indoor Stadium”, he said
ONE Championship is the largest global sports media property in Asian history. Headquartered in Singapore, ONE Championship is the known home of martial arts and hosts the largest sports entertainment events across Asia, featuring some of the world’s best martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia.
It is famous locally through its MMA events where several Team Lakay members perform and dominate.
It is the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, Karate, Kung Fu, Silat, Sanda, Lethwei, Mixed Martial Arts, Tae Kwon Do, Submission Grappling, and more.
The Key topics at What’s Next in Global Sports will include: ‘How is Sports Disrupting the Emerging Markets Media Scene?’, ‘Leveraging Sports to Drive Consumer Engagement in Asia’, ‘New Fans, New Markets: Thinking Differently for Greater Fan Engagement’, ‘The Allure of Asia Sports: Why Everyone is Making a Play’.
In addition, the conference will kick off with a welcome dinner on May 17, and conclude on May 18 with ONE Championship’s world-class production of ONE: UNSTOPPABLE DREAMS, beginning at 7:00 PM at the Singapore Indoor Stadium where the main event will feature a thrilling world championship bout between reigning ONE Women’s Atomweight World Champion “Unstoppable” Angela Lee, who is defend her title against Mei “V.V” Yamaguchi of Japan.
By: ARMANDO BOLISLIS