The Philippine Basketball Association (PBA) and BingoPlus, the country’s first licensed Online Traditional Bingo (OTB) services, has partnered for all the three conferences of the 47th season, scheduled to open sometime June, 2022.
The partnership is set to make basketball fans have more fun when the season begins by enjoying the experience better with fun and leisure options on the side.
As the official bingo partner, the newest gaming brand of Leisure& Resorts World Corporation (LRWC) will have branded segments and content in the PBA coverage. The gaming company will also enable fans to participate in traditional bingo games played on their gadgets and cellphones.
“BingoPlus and the PBA share the same passion in bringing entertainment that adds value to their audience. This is why we see this as an ideal partnership. It’s long been in the works, and now that it is a reality, our common goal is to provide high-value entertainment and leisure opportunities for our combined target markets,” said Andy Tsui, Leisure and Resorts World Corporation president, the holding company that manages and operates amusement and recreation enterprises.
The PBA and BingoPlus signed a memorandum of agreement to jointly raise the level of entertainment and recreation of Filipinos through their combined undertaking, April 6, 2022.
“This basketball loving country is always looking for what is new and exciting. Nowadays playing games online gives a new kind of thrill. Online Traditional Bingo, like basketball, requires focus, strategy and sportsmanlike conduct for one to stay the course. We want to teach these values to our audience too. said Jasper Vicencio, AB Leisure Exponent, Inc. (ABLE), president. BingoPlus is ABLE’s newest gaming brand under the LRWC umbrella.
The newest partner of the oldest professional basketball league in Asia is confident the PBA partnership is as a perfect opportunity to reach its target audience.
“We take pride in this partnership with the second oldest professional basketball league in the world because like them, we want to be recognized as the most reputable brand in our field, which is the gaming sector”, Vicencio continued.
The PBA welcomed their new partners with open arms. “The Philippine Basketball Association is delighted and proud to have Bingo Plus as our official bingo partner,” said PBA Commissioner Willie Marcial.
Meanwhile, the PBA seems to open the doors to make the playing field more competitive next season. Aside from unanimously accepting Converge in the league despite already having the Talk N Text group, they will have a guest foreign team, making the games more interesting,
Converge became the operator of the former Alaska franchise and promised to field a competitive team which their predecessor was known to constantly do.
The 2021-22 Governors’ Cup Finals was still being played as of writing of this piece with Meralco having a 2-1 lead over Ginebra in the series.
The intensely contested series has raised the rivalry of the two teams in the closing conference to new heights.
It was opined that Meralco has lost its stronghold as one of the top dogs in the conference when they failed to resign resident import Allen Durham.
New import Tony Bishop, however, is looking good as the solution for finally ending their futility against Justin Brownlee and the Kings.
On the other hand, BingoPlus plans to extend more support to the sports sector in the coming days, Vicencio said.
By Armando Bolislis with reports from BingoPlus