A survey published by Philippine Social Beat, claiming that Gladys Vergara (NPC) is leading the 2025 Lone District of Baguio City Representative race, has raised concerns due to its lack of registration, a false address, and failure to disclose methodologies. This survey contradicts the legitimate “Pulso ng Bayan” survey, conducted from April 17-24, 2025, which shows Mauricio Domogan (IND) leading with 27% of the vote, while Vergara has 16%. A Facebook post shared on May 3, 2025, highlighted these issues, pointing to potential violations of the Philippines’ Fair Elections Act (Republic Act No. 9006).
The Pulso ng Bayan survey, with a margin of error of 3%, provides a credible reflection of voter preferences in Baguio City, ranking Domogan first, followed by Soledad Go (LAKAS) at 20%, and Vergara in third. In contrast, Philippine Social Beat’s survey presents different results, placing Vergara ahead. However, investigations into Philippine Social Beat revealed that the organization is not registered with the appropriate authorities to conduct election-related surveys. Additionally, the address provided by Philippine Social Beat was found to be false, and the survey lacks any disclosure of its methodology, including sample size, data collection methods, or survey period.
Under Section 5 of the Fair Elections Act, entities conducting election surveys must be transparent about their methodologies and comply with registration requirements to ensure accuracy and accountability. Failure to meet these standards can mislead voters and affect the fairness of the electoral process. Philippine Social Beat’s unregistered status, false address, and lack of methodological transparency raise serious questions about the reliability of its survey and its compliance with legal requirements.
The timing of Philippine Social Beat’s survey, released close to the May 12, 2025, elections, underscores the importance of ensuring that all election-related information is accurate and trustworthy. The discrepancies between their survey and the Pulso ng Bayan results may confuse voters and impact their decisions. The Facebook post exposing these issues has prompted discussions among Baguio residents about the need for greater oversight of survey organizations.
Local election watchdogs are urging the Commission on Elections (COMELEC) to investigate Philippine Social Beat’s survey practices. The Fair Elections Act provides for penalties, including fines or other sanctions, for entities that fail to comply with election survey regulations. Baguio City voters rely on accurate information to make informed choices, and it is critical that COMELEC ensures all organizations adhere to the law to maintain a fair and transparent electoral process as the 2025 elections approach.
