TABUK CITY, Kalinga – The city was recently adjudged as a recipient of the 2024 Association of Southeast Asian Nations (ASEAN) Clean Tourist City Award following the city’s compliance to the minimum requirements of the ASEAN Clean Tourist City Standards.
In his letter to Mayor Darwin C. Estran֮ero, Director Virgilio M. Maguigad of the Office of tourism Standards and Regulation informed the local government of the good news which will be another feather on the cap of Mayor Estran֮ero’s administration to bring the city to greater heights.
Tabuk will be conferred the aforesaid award during the awarding ceremony that will be held at the Mecong river hotel in Lau in late January 2024.
The established criteria in the selection of the recipient of the prestigious award include environmental management, cleanliness, waste management, awareness building about environmental protection and cleanliness, green spaces, health safety and urban safety and security and tourism infrastructure and facilities.
ASEAN Cities that get at least 60% of total scores will be awarded the ASEAN Clean Tourist City Label. The award-winning cities shall receive the certificate of appreciation and plaque imprinting with the ASEAN Clean Tourist City Label with 3 year validity.
Responding to the impacts of climate change and contributing to the sustainable development, ASEAN member countries-built ASEAN Clean Tourist City Standard (ACTCS) – a tool that will improve the quality of tourism in their cities, increase their marketing competitiveness but also improve the situation of local residents and their livelihood by alleviating poverty. Recently tourism in Southeast Asia has developed rapidly as the region is becoming one of the prime destinations on the world tourism map. Tourism is considered to be one of the main sectors or national and regional economic development.
ASEAN Tourism Strategic Plan 2011-2015 (ATSP) has indicated the enhancement of the ability of ASEAN tourism to address the climate change issue as one of the priority actions in order to accomplish its strategic directions aimed at increasing the quality of services and facilities in the region. The standard is based on a series of indicators that will evaluate how sustainable.
ASEAN cities currently are the quality of the tourism they offer and identify areas that can be improved. It will provide ASEAN member countries with benchmarks to aim for and ultimately lead to greater tourist satisfaction, greater numbers of visitors and better conditions for the local population.
For his part, mayor Estran֮ero lauded the significant contribution of the various tourism stakeholders in the upliftment of the city’s tourism industry that paved the way for Tabuk to be included in the list of ASEAN Clean Tourist City awardees that will greatly help in aggressively promoting the city as a must see destination for foreign and domestic tourists.
Estran֮ero claimed that the award will serve as an inspiration and motivation for concerned agencies, the local government and tourism stakeholders to further enhance existing programs, projects and activities that will elevate the city’s tourism industry to a higher level to spur the economy and sources of livelihood of the people while ensuring the preservation and protection of the environment. by Dexter A. See