MANILA – FMC Corporation, a leading global agricultural sciences company, is proud to be the first within the agricultural industry in the Philippines to introduce an Augmented Reality (AR) game that aims to promote product stewardship among farmers in a unique and fun way.
The FMC AR game is a new addition to FMC Philippines’ FMC on Wheels initiative, a multi-purpose vehicle that brings training and crop advisory services right to the doorsteps of farmers.
The stewardship game puts the player in a farmer persona, allowing them to choose the right Personal Protective Equipment (PPE) that goes with their choice of FMC products, while sharing information about proper use and dosage. The gamer can also learn about harmful insects and combat the pests in a game to win small prizes such as water tumblers and sun protection sleeves.
Veronica Tiburcio, FMC Philippines Country Manager, says, “FMC on Wheels is a unique learning platform that reaches farmers anytime and anywhere, promoting the benefits FMC’s innovative solutions can bring. The addition of the AR game is a differentiated value-add that not only allows us to deepen our engagement with farmers, but to share product knowledge while encouraging good agriculture practices. We are constantly challenging ourselves to bring new ways of learning to customers and are proud to be the first crop protection company in the Philippines to offer this AR game experience.”
FMC on Wheels travels across the country to reach farmers in rural areas, gathering them together for a mini exhibition of crops both untreated and treated with FMC technology, coupled with educational talks on agricultural practices, as well as a showcase of FMC products in a single vehicle. Since its launch in 2022, it has reached more than 15,000 farmers in the Philippines.