BAGUIO CITY – Yellow Cab turned up the heat in Baguio City last January 12, 2019 with the So Worth It! The Yellow Cab Pizza Tour, fueling the city’s hustlers for their so-worth-it chase this 2019 with free edge-to-edge Yellow Cab eats and music from the city’s homegrown acts.
Jethro Sandico a.k.a. DJ Jethro fired up the Pizza Tour with funky house beats and neo-soul mixes. His set was followed by Amateurish, who livened up the crowd and pumped them up for the night. With their punk-pop rhythms and head-bopping sounds, the five-member group performed their hits “Turbulence,” “Wallflower,” and “Orange”. Next up was Turncoats, who brought their underrated brand of lo-fi post-rock music to the tour. Performing fan favorites “People Watcher,” “Kicking Sand,” and “Exit”, the trio got everyone bopping to their ethereal tunes and raw sounds up until the tour wrapped up.
DJ Jethro, Amateurish, and Turncoats’ stories of grit and hustle resonate with the local music scene. “It’s so hard for Baguio’s musicians to stand out because there are so many other great bands and we are far from Manila,” admits DJ Hillary of 96.7 K-Lite. Bands also lack financial support, which drives them to continue their day jobs despite the long hours needed to make and rehearse their music. “Passion for music is something that you cannot take away from them,” explains Amateurish’s manager, Shed Giron. “Making music and performing are their channels to lighten up and destress after spending hours at their day jobs,” she adds. Despite their struggles, what drives them to hustle for their craft is the overwhelming love from the community. “We are grateful for the support that we get because at the end of the day, that makes our craft so worth it,” shares Turncoats vocalist Alain Lim.
It won’t be Yellow Cab without the iconic pizza joint’s all-time bestseller, so pizza lovers, music fans, and hustlers from across the City of Pines also got to enjoy a free slice of New York’s Finest Pizza and a cup of Heineken beer after sharing their goals for this year. Limited edition Pizza Passes were also handed out, which they can use to redeem discounts for dine-in purchases made at Yellow Cab stores.
“We are very thankful to everyone who came and made our So Worth It! The Yellow Cab Pizza Tour in Baguio City a success,” said Mark de Joya, Brand Development Director of Yellow Cab Pizza Co. “The Pizza Tour is our way of showing support to those who hustle the hardest for what they believe is so worth it, and we look forward to fueling more hustlers with our edge-to-edge pizzas and legendary chicken and pasta in our next two tour stops.”
Those down south can catch the So Worth It! The Yellow Cab Pizza Tour next. Hustlers can catch One Life Band and Next Option at Damosa Gateway, Davao on January 19 and Wonggoys, Pythagorean Band, and DJ Gnoevee at Cebu IT Park, Cebu City on January 26.
Make sure to catch the So Worth It! The Yellow Cab Pizza Tour and make every hustle, every chase so worth it with Yellow Cab. For more information about the tour, please visit https://www.yellowcabpizza.com/soworthit/