BAGUIO CITY – The government, through the Department of Trade and Industry – Baguio-Benguet provincial office, the city government and the local price coordinating council will be again featuring the 5th edition of the Annual Diskwento Caravan on 20-22 November 2015 at the Baguio Convention Center to provide the public with access to basic commodities at cheap prices.
The annual event, which is sanctioned by the DTI, is part of a combined initiative by both the public and private sectors in championing the cause of the labor sector and advocating for the provision of non-wage benefits with the business sector adhering to work together to offer the best value for customers money through the availability of quality products at very reasonable prices.
Since its inception five years ago, Diskwento Caravan has slowly penetrated the market as a byword among consumers, particularly those who have benefitted or are benefitting from the low prices of basic and prime commodities as well as among the businesses who embraced the program as an opportunity to exercise their corporate social responsibility.
Among the key business establishments who signified their commitment to actively participate in consumer related activities included Tiong San Harrison and La Trinidad branches who agreed to consolidate manufacturers, suppliers and distributors of basic prime and household products for the realization of the event.
For this year, calamity-stricken victims will have the chance will be given the opportunity to maximize their limited budget to purchase products at discounted prices.
The program encourages businesses to directly grant consumers sufficient access to reasonably-priced goods and commodities and consumers who were able to purchase goods and merchandise readily, at reasonable prices, are more than willing to continuously patronize business establishments that comply with suggested retail prices, and offer concessions to their regular patrons.
Through the annual program, manufacturers, distributors and selected retailers are brought together to sell highly discounted prices of commodities to consumers for a limited period of time.
More than 100 retailers and suppliers as well as distributors will participate in this year’s staging of the program where over 50,000 consumers from different parts of the Cordillera and Northern Luzon will patronize the said event.
By Dexter A. See
