ArenaPlus, the newest offer and first sportsbook brand under DigiPlus (formerly Leisure & Resorts World Corporation (LRWC)), made waves this summer with back-to-back sponsorships of key events that pushed summer tourism and summer sports activities in various parts of the Philippines.
The leading sportsbook in the Philippines helped launch LoveBoracay, the 6-day beach music festival, on the iconic white beaches of Boracay. In addition, ArenaPlus helped stage the star-studded Star Magic All-Star Games at the Mall of Asia Arena in May.
LoveBoracay, the sequel to 2022’s prime beach activity, LaBoracay, highlighted activities that promote sustainable tourism, wellness, and the arts to celebrate Boracay’s regained glory and prestige this year. As a major sponsor, ArenaPlus supported festival activities like the cleanup drive, art exhibit, bazaar and parade, street dance competition, the local music festival, and aqua and beach sports.
ArenaPlus pledged one million pesos worth of cash prizes and helped award the winners of beach sports competitions in volleyball, football, tennis, and frisbee. Tourism Secretary Cristina Garcia-Frasco, other tourism officials, and local officials led by Aklan Governor Jose Enrique “Joen” Mirraflores, and Malay Mayor Floribar Bautista were present at the event.
The Star Magic All-Star Games also received major support from ArenaPlus as the annual sports-entertainment festival returned after a two-year hiatus due to the COVID-19 pandemic. ArenaPlus provided both event participants and the audience with merchandise and freebies to make the event more enjoyable. The badminton matches, won by Daniel Padilla and Neil Coleta, the volleyball games and the basketball competition won by Team Showtime composed of Vhong Navarro, Teddy Corpuz, Ogie Alcasid and Eric “Eruption” Tai were made more enjoyable with perks provided by ArenaPlus.
ArenaPlus President Jasper Vicencio said the brand takes great pride and happiness in being a part of activities that promote fun and entertainment. “We will engage in more events and activities in the future that will enable us to provide more fun and happiness to our community and the public at large. We take great pleasure in advancing leisure activities like fun events and sports competitions that contribute to wellbeing and mental health,” he said.
ArenaPlus is the official sports entertainment gateway of the Philippine Basketball Association (PBA) and the official gaming partner of the Philippine Volleyball League (PVL).